As a YouTube partner, I find this very interesting. The forthcoming football game between England and the Ukraine will be shown live only on the internet. No terrestrial or satellite channel bid for it. Last week we had the announcement that in the UK, more is now spent on advertising on the internet than on tv. Meanwhile, channels such as ITV are struggling. Is view on demand overtaking traditional viewing habits? Is this a sign of things to come?
We won't be able to answer that for certain for some time but my feeling is that we are moving into view on demand as a major form of communication, possibly the most important individual form. In addition, people are increasingly turning to sites such as YouTube for information. I produce videos on how to preserve or cook wild foods or the produce of our allotment. I get a large number of viewings, far more than my political videos get. People are constantly searching using the term "how to". It's worth bearing that in mind if you are making local political videos.
Candidates absolutely must have an internet presence at the general election or risk losing significant profile. And any videos they do must be full of action and information. It's what people are after. Miss out the internet as part of local campaigning at your peril.
Sent via BlackBerry